The core of the project is to introduce inclusive pro-poor agribusiness model to the agriculture sector in the country which is now become popular among smallholders of the country, as 4P -Public Private Producer Partnerships. This pioneer model develops a strong platform to bridge all value chain partners and making win-win situations for the sustainability of such value chains. The approach is pro-poor where rural agriculture smallholders are given assistance and prominence in the chain while attracting and retaining youth in agriculture, making them comfortable to be in the business through linking markets, know-how, technology and financing for their micro-medium scale enterprises/farms that they are engaged.