Sri Lanka’s most disadvantaged youth live in rural communities with less opportunities for decent employment. Although the most rural youth are already engaged in informal agriculture in some way, they may not see it as an attractive or viable career option. As such, the rural youth are tend to detach from agriculture sector, and to migrate, within and outside the country for seeking jobs. Proposed new agribusiness ventures along the agricultural value chains therefore have immense potential for the rural youth to engage in effective agribusinesses and contribute to country’s economic growth.