Pepper growing is in the hand of subsistence farmers, who are dispersed and disorganized. Maintenance of cultivations is unsatisfactory. Therefore, the yield taken is far below the potential yield. Low inputs, such as fertilizer usage is almost negligible and which also contributes to low yield levels (Fig.1). Data collected from 1444 farmers shows that the average yield per bush is 2.5 Kg and 87% of the harvest is sold as raw pepper. Although the Productivity Improvement Program (PIP) of the Department of Export Agriculture (DEA) in the past included a grant for improving agronomic practices such as fertilizer promotion, soil conservation, shade manipulation and integrated nutrient management has not covered the area considered under the programme. Pepper has a ready market from immature harvest to mature harvest. Immature harvest is paid less. Drying of pepper depends on the availability of sunlight. Majority of pepper farmers prefer to sell their products in raw form via collectors or direct to retail traders in Rattota town or whole sale traders in Matale town. High cost is involved in transporting pepper from major producing areas in Rattota and Ambanganga DS areas to Rattota and Matale cities